ETC: A REVIEW OF GENERAL SEMANTICS
Vol. 29, No. 3, p. 327
September 1972

LOOKING FORWARD (REVIEW)
by Kenneth Winetrout

Once we complained: It is hard to keep up with the past of the historian; then, to keep up with the present of the journalist; and now, with the future of the futurologist. Recently we've had: Kostelanetz, ed., Beyond Left and Right (Morrow, 1968); McHale, The Ecological Context (Braziller, 1970); and Environment and Society in Transition (N.Y. Academy of Sciences, 1971). Futurology achieves something of a consummation in Keyes and Fresco's Looking Forward. This book is representative of the anything-may-happen school. Quote: "The basic information children need has been implanted in the supplementary brains." "The nurseries are designed so that the child never needs correction." The future is a place where we encounter "thawees" brought back after 2000 years in deep freeze, 5000 mph traffic, sanitary defecation, electrostatic eating, controlled hair growth, and preprogrammed brains. The great merit of Looking Forward is that it asks us to face up to a world out of this world. One way to get ready for the future is to read wild projections because the future may be wild, wild. If angels helped our ancestors, why then maybe thawees can help us.